Los Angeles · I take equity, not invoices

You built the business. I’ll build the software. I only get paid if it works.

The business is real — customers, revenue, a market that wants the thing. It is being run on spreadsheets, group chats and somebody’s phone, and it is starting to come apart at exactly the point it started working. What would fix it is software nobody in the building can build, and the quotes come back at six figures.

I don’t write you a check. I build the thing the check was for. End to end — the product, the apps, the automation that should never have needed a person — and I take equity instead of an invoice. Nothing upfront, no retainer, no hourly. If the business does not work, I have worked for free, which is precisely why I am selective about whose business it is.

Liana Grigory — also written Liana Grigoryan. Three products have gone from an empty repository to a running business, two of them through App Store and Google Play review. I built all of them myself.

Liana Grigory, entrepreneur and software engineer in Los Angeles